Having an online presence is a must these days. Whether you’re a freelancer, small business owner, or a high-profile executive, having an online identity is necessary for your professional growth.
Having started my digital journey almost 10 years back, we’ve seen the industry and the technology supporting it change drastically. However, it is easier than ever for any one to create their online presence not only to showcase their services/products but also to attract new clients.
Without wasting anymore of your time, let’s get straight into setting up your first website online.
Note. I do not like to refer any self-hosted personal/professional identity as blog as it tends to make people casual towards my business. I like to term all my online assets as websites, including my “personal blog”.
Choose a domain name and register the same.
It is important to give a solid name to your website, which will not only be your future brand but will also be used to drive traffic to you product/service page (we will take about this in future).
Finding a good website name related to your business or industry is a tricky and time-consuming task. Do spend some time to come up with some catchy name, which would be easy for people to remember and gives a sense of your industry. For e.g if you are a wedding photographer who wants to sell photography services, you can choose sometime like – weddingmemories.com or weddingbells.com (These names are too common and just for example purpose. But you get the idea). However, it is not compulsory to choose a name with your industry/service name in it. If you feel your chosen name is catchy, just go for it. At the end, it is how you market and position yourself is what matters the most.
Note: Whichever name you choose; always make sure to check if the domain for that particular name is available or not. This is important to keep a sync between your online and off